I designed BeanBack, Latte Lab’s mobile pre-order app, focusing on streamlining café ordering, improving pickup flow, and creating a branded experience for MIT students donating directly to the farmers who grew their beans.

ROLE

UI/UX, Branding

SKILLS

UX Research, Wireframing, Prototyping, Interface Design

TOOLS

Figma

DURATION

8 Weeks

THE PROBLEM

Immigrant parents often face barriers that aren’t just linguistic—they are procedural, cultural, and emotional.

(If you're the eldest of first generation parents, this is a canon event.)

INSIGHT

Translation exists; system literacy and tone guidance don’t.

THE SOLUTION

BRIDGE

An AI browser based companion that connects immigrant families to complex civic systems - translating, guiding, and simplifying tasks across healthcare, schooling, finance, and government services.

USER RESEARCH

CORE USERS

Primary: First-generation immigrant parents (Korean, Chinese, Spanish, Bengali, Arabic, etc.)

Secondary: Adult children acting as informal translators, teachers, social workers

PAIN POINTS IDENTIFIED

✔Confusing forms (school enrollment, tax docs, medical intake)
✔ Fear of “getting it wrong”
✔ Lack of culturally knowledgeable assistance
✔ Children bearing emotional labor as translators
✔ Translation apps that explain words but not meaning or action

BEHAVIORAL INSIGHTS

Parents often screenshot forms and send them to their children or family group chats.