Bridge is an AI browser assistant that helps immigrant families understand and complete everyday systems and forms.
THE PROCESS
HIGHLIGHTS
CONTEXT
ROLE
UI/UX, Product
USER RESEARCH
MARKET ANALYSIS
SKILLS
UX Research, Wireframing, Prototyping
PROTOTYPING
TOOLS
Figma
TAKEAWAYS
DURATION
8 Weeks
HIGHLIGHTS
THE PROBLEM
Immigrant parents often face barriers that aren’t just linguistic—they are procedural, cultural, and emotional.
(If you're the eldest of first generation parents, this is a canon event.)
INSIGHT
Translation exists; system literacy and tone guidance don’t.
USER RESEARCH
CORE USERS
Primary: First-generation immigrant parents (Korean, Chinese, Spanish, Bengali, Arabic, etc.)
Secondary: Adult children acting as informal translators, teachers, social workers
PAIN POINTS IDENTIFIED
✔Confusing forms (school enrollment, tax docs, medical intake)
✔ Lack of culturally knowledgeable assistance
✔ Children bearing emotional labor as translators
✔ Translation apps that explain words but not meaning or action
BEHAVIORAL INSIGHTS
Parents often screenshot forms and send them to their children or family group chats.
MARKET ANALYSIS